Richard Ballinger
I am a data analyst with a strong background in sales and marketing.
Through my experiences developing sales strategies, conducting market analyses, and optimizing product pricing and SEO product research, I discovered a passion for data utilization and uncovering insightful strategy formulation through data.
To foster my interest, I enrolled in CareerFoundry, where I gained hands-on experience in key analysis practices and proficiency in industry-standard tools, such as SQL, Tableau, Python, and Excel.
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Analytical Skills
Data Cleaning
Data Mining
Descriptive Analysis
Deriving Variables
Data Visualizations & Storytelling
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Tools
Excel
SQL
Tableau
Python
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Personal Skills
Collaboration
Time Management
Detail-Oriented
Problem Solving / Critical Thinking
Adaptable
Analysis aims to analyze the variety of customers in the company database and their purchasing behaviors. As not all customers can be targeted using the same methods, stakeholders are considering a more customer targeting marketing strategy approach. Stakeholders wish to target different customers with applicable marketing campaigns to determine whether these customers influence product sales.
Instacart
RockBuster Stealth
Analysis aims to analyze company revenue while forecasting the following year revenue goals. The project analyzes historical data on revenue, regional market performance, consumer segments, and product categories to provide insight and recommendation to increase future sales and profits through viable marketing strategies, and insights to better understand customer segments and their buying behaviors to increase consumer engagement.
