Instacart Project Analysis
Analysis aims to analyze the variety of customers in the company database and their purchasing behaviors. As not all customers can be targeted using the same methods, stakeholders are considering a more customer targeting marketing strategy approach. Stakeholders wish to target different customers with applicable marketing campaigns to determine whether these customers influence product sales.
RockBuster Stealth Project Analysis
Analysis aims to address a series of business questions from RockBuster Stealth Management Board. The project with use data analytics to provide insight for the company’s 2020 company strategy to transition to an online rental service.
Superstore Project Analysis
Analysis aims to analyze company revenue while forecasting the following year revenue goals. The project analyzes historical data on revenue, regional market performance, consumer segments, and product categories to provide insight and recommendation to increase future sales and profits through viable marketing strategies, and insights to better understand customer segments and their buying behaviors to increase consumer engagement.
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